Frank Geboers • Worldbuilder • 3D-artist Animator • VR artist and enthusiast

vort industries

welcome to VORT INDUSTRIES, a Worldbuilding & VR project

GUDDUG Worlds proudly shares this sneak peak into this fictional world and VR experience about business ethics. Designed for enthusiasts who love explorative media like adventurous (puzzle) games. Within this VR experience you’ll discover more of this digital & fictional world by searching for narrative/environmental clues. By piecing these clues together you’ll figure more context about this big industrial company.

Project indefinably on hold

This started as my graduation project at the start of 2020. A absolute passion project and therefor I managed to keep working on this roughly 45+ hours a week- for months. With this project I completed a four year full-time study at St. Joost School of Fine Art and Design, located in Breda (the south of the Netherlands).

I graduated with “VORT” in the end of June 2020 and continued development the latter half of 2020.

2021, goals change…

Without the educational deadline the scope of the project exploded to unrealistic proportions. Goals change and unfortunately the release goal of VORT Industries and the countless of hours dedicated to it, is just not possible anymore. I believe, in hindsight, the overall creative VORT journey was more important to me, then releasing a polished product. Nevertheless I hope to share it someday, in some form. Or release a similar experience that borrows heavily from it.

It’s not the end, it’s a change of form. My goal is to grow my portfolio and share more work frequently through socials. The world of VORT Industries will live through singular portfolio items. May it be a sketch of a character, a render from a location or a 3D video of an environment.

Thanks for your patience and involvement.

see the world of vort industries live on through my main socials

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ORIGINS AND some history

This started as my graduation project at the start of 2020. A four year, full-time study at St. Joost School of Fine Art and Design, located in Breda (the South of the Netherlands). Shortly before this project started I discovered my true passion. I was not just an animator, visual developer or storyteller- I’m a worldbuilder and every work from there on had to contain at least a fragment of a new world (hence Guddug Worlds). Since childhood I have been enthusiastic about worldbuilding. Creating them with toys and a fair amount of imagination. Still, I wasn’t just randomly playing. Characters, scenarios, conflicts and new adventures arose.

Nowadays I work this out digitally. Although with the same imaginative approach! However, the worlds have matured a bit- and I can share the same layer of imagination through technology. During St. Joost I discovered myself as a artist. Expanding my horizon and thinking more openly was part of this. This made my fictional worlds less superficial. They were given relatable themes and a message. After all, they still primarily exist for escapism but if you look further, you will pierce the facade. That’s what GUDDUG Worlds is all about.

Concept for VORT Industries drawn by me. Here the player would be scanned and identified as VORT-business partner.

A conceptual worldbuilding & VR experience

The highlight of this development is in my graduation project; ‘Welcome to VORT Industries’. A conceptual worldbuilding project with the theme ‘questionable business ethics’. Designed as a VR experience that will let you visit a fictional company. By the means of environmental storytelling (clues within the environments) you’ll get context about this world and its story. Designed for enthusiasts who love explorative media like adventurous (puzzle) games

the theme served as the foundation of every development aspect

I wrote a small report for my study, focusing my research on the biggest multinational corporations. Eventually every aspect of development originated from this theme. VORT INDUSTRIES was formed from this research, grown as my fictional equivalent.

The theme and accompanying keywords were used to create the basis of the whole visual identity, see the image collage below. The particular art pieces within the collage are not created by me.

feasibility and scale

Due to the risk and big scope of this project, early in development I decided that the VR experience would not be presented as ‘finished project’ on the educational deadline of 23 June 2020. The overall quality achieved was lowered due to the feasibility. But I knew that after I graduated, I wanted to elevate VORT INDUSTRIES to its full potential. That changed at the start of 2021, explained in the ‘GUDDUG update video #2‘.

I wanted to open my workflow. Get other creators involved

in the midst of (pre)production, I invested a lot of time and love on the ‘vort update video’. The purpose was to interest my audience, attract new audience and creators to assist me.

… and that paid off!

I developed a strategy to break my own conventions- to burst out of my usual ‘closed off workflow’. To produce my fictional world with the best quality possible, I knew I needed to grow. Being the project lead of VORT I’ve designed and crafted the worldbuilding, story+characters and overall art direction. For months, I alone crafted and shaped this world with care and passion. Once all these elements were set in stone, I invited fellow creators/artists to join me throughout developing this vision in the form of specific assets.

I came in touch with my audience and more importantly for development, creators joined me. With their input, my feedback and guidance VORT grew with new content/assets. Contact went peer-to-peer and I kept on monitoring the process, steering it where it needed to, to fit in with my vision. I was extremely lucky and grateful with the small team I assembled. 5 visual creators (from 2D to 3D) and 3 voice actors assisted me. From that point my role shifted from full-time content creator to part-time project manager. This was slightly out of my comfort zone but was very successful for me and the project. This accelerated the development process.

a global pandemic and lockdown happened

The Coronavirus disease (COVID-19) took over our world. First of all, terrible news to all of us. A lot of negatives… also, one very large benefit for me personally. I gained a lot of extra time and full dedication to my passion project. The pandemic also changed the planning and how I presented this to my education for graduation. Of course I still developed with and for VR, but I ended up recording my playthrough of the project as video. That demo contained the core technical features, characters and corresponding animations, overall levels and fair amount of visual fidelity although a bit bare boned for my taste. With that form I graduated, almost with distinction/honors. Final results; 9, 9 and a 10.

beta footage used for graduation

Footage of the VORT INDUSTRIES closed beta. Duo to the global pandemic at the time, development changed, including presenting it to my education to graduate. This video was uploaded as ‘hidden’ at June 21th, a few days before my final presentation. Not for the public eye, just for the teachers to judge. Being somewhat of a perfectionist, at first, I exclusively shared this result with a handful of people. I didn’t want this to be seen as first impression to the public because it needed more polish and refinement.

One of the VORT product posters, ‘VORT Pipes’.

overall workflow and reflection

Since VORT was my passion project, I managed to keep working on this roughly 45+ hours a week- for months. Overall I am very satisfied with the development of all different disciplines and the achieved quality within. From the concept and story of the world itself to the thematic research that was successfully translated into different disciplines such as visual translation. Opening my closed workflow. The technical development within the Unreal Engine.

In particular I’m proud regarding the research. For the first time my research guided and driven the overall development of a project. Instead of an afterthought, I transformed it into the foundation which trickled down to my fictional story, cultures, characters, etc.. Really satisfied with that approach and consistency.

Regarding the opened up workflow. The result is an improvement in my communication- and leadership skills. A tool set that can come in quite handy for future endeavors. Especially since I immensely enjoyed that creative process!

Thank you for your interest, patience and involvement


© Copyright by GUDDUG Worlds.
VORT INDUSTRIES is a brand of GUDDUG Worlds. VORT INDUSTRIES finds its origins as a graduation project by Frank Geboers, known as digital creator GUDDUG. Project intent was informative with a educational purpose in mind and non-profit. This project is licensed under a CC BY-NC-ND 4.0 license. https://creativecommons.org/licenses/by-nc-nd/4.0/

Besides work created by me and this team. The entirety of this project is developed with additional video and (3D) asset content gathered from several depositories. This content was made by other creators, either bought or free for download and used with permission. Most of them under a royalty-free-license. GUDDUG Worlds respects this source material, creator rights and tries to do redistribute the material in a reasonable manner.

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